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Identity x Branding x Illustration x Web
GROUSE MOUNTAIN
As a non-profit organization dedicated to providing food security for North America's most at-risk communities, ABLF wanted to keep their visuals functional and accessible for audiences of all capabilities. Having served more than 3 million meals in Vancouver, Toronto and New York since 2013, their need for a comprehensive set of brand assets paralleled the expanding nature of their programming. 
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ABLF programs range from free food literacy sessions and open-invitation DTES dinner events to food waste recovery and inclusive hiring facilitation. These were given secondary, easily accessible identities. Each sub-brand mark is designed to reflect core values underpinning advocacy for and feeding food insecure folks, incorporate elementsof the original logo they wanted to keep, and feel cohesive with new iconography.
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