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GROUSE MOUNTAIN RESORT
Creative Direction | Campaign Development, Large-Format Print, Illustration, Multi-Channel Collateral
A landmark brand at full scale. I led creative and hands-on design for Grouse Mountain Resort, translating Vancouver’s most visited four-season destination into seasonal and evergreen campaigns that worked from gondola to global stage.
With 1.5 million annual visitors and $120M in revenue, the mandate was to create work that could live both at scale and in detail. I directed concept to execution across print, digital, and environmental applications, from large-format gondola wraps and highway billboards to transit ads, social content, and merchandise, ensuring a cohesive brand presence at every touchpoint.
Photography courtesy of Grouse Mountain; videography via @grousemountain
SEEK THE PEAK
“Seek the Peak” maps 15km of challenging mountain terrain that has attracted competitive trail runners to Vancouver’s North Shore for more than 17 years. This long-standing event is well-known throughout an international running community. The course gains 1,400m in elevation from sea to summit over the West Vancouver -> Capilano -> Grouse Mountain regions. The objective was to create an exciting, updated aesthetic while maintaining the use of runner’s silhouettes and STP wordmark. Colour choice was picked to suit Grouse Mountain's charitable partner Metro Vancouver Regional Parks . Deliverables for this campaign include large scale print for billboards and mountain signage, medals, t-shirts, race day installations, posters, paid ads, social assets and more for digital creative.
Video of event via @grousemountain
GMR ADVENTURE JOURNAL
An illustrated journal to supplement Grouse Mountain Resort's summertime kids programming.
Made to be filled and coloured in as a documentation of their week-long camp activities.
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