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Campaign Creative x Illustration x Large-Format Print x Web
GROUSE MOUNTAIN
Grouse Mountain Resort is Vancouver's #1 four season tourist destination. As a globally recognized brand generating $120 million in revenue entertaining 1.5 million visitors per year. Offering a selection of seasonal activities including alpine skiing, terrain trail running, adventure camps, a wildlife refuge and mountainside dining, I had the pleasure of developing identity and campaign visuals for digital, print, environmental and apparel marketing initiatives in the spring of 2023.
*Professional photography courtesy of Grouse Mountain; videography via @grousemountain
SEEK THE PEAK
“Seek the Peak” maps 15km of challenging mountain terrain that has attracted competitive trail runners to Vancouver’s North Shore for more than 17 years. This long-standing event is well-known throughout an international running community. The course gains 1,400m in elevation from sea to summit over the West Vancouver -> Capilano -> Grouse Mountain regions. The objective was to create an exciting, updated aesthetic while maintaining the use of runner’s silhouettes and STP wordmark. Colour choice was picked to suit Grouse Mountain's charitable partner Metro Vancouver Regional Parks . Deliverables for this campaign include large scale print for billboards and mountain signage, medals, t-shirts, race day installations, posters, paid ads, social assets and more for digital creative.
Video of event via @grousemountain
GMR ADVENTURE JOURNAL
An illustrated journal to supplement Grouse Mountain Resort's summertime kids programming.
Made to be filled and coloured in as a documentation of their week-long camp activities.
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