CONCEPT

Unique, recognizable branding was prioritized to distinguish Hasty from Vancouver's fine selection of boutique breakfast & coffee shops. A 1950's classic-cartoon-era signature clock character, marketing design language and idiosyncratic typography puts a spin on the dependable approach of conveying authenticity through nostalgia. Finding themselves somewhere between sit-down service and courier delivery, Hasty's visual identity emphasizes the same quick, approachable quality as their product offerings.