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Identity x Branding x Illustration x Web
HASTY CAFE
A cheap and cheerful breakfast spot in Vancouver's Gastown district.
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To distinguish Hasty from Vancouver's fine selection of boutique breakfast & coffee shops, it was essential to prove quality and well, be cool. A 1950's classic-cartoon-era signature clock character, marketing design language and idiosyncratic typography puts a spin on the dependable approach of conveying authenticity through nostalgia. Finding themselves somewhere between sit-down service and courier delivery, Hasty's visual identity emphasizes the same quick, approachable quality as their product offerings.
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