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A selection of logotypes, icons and lettermarks from recent client work not featured throughout other areas of my portfolio.
It's giving Goosebumps.
Doomensions is a hard-boiled, haunted, murder-mystery-mansion experience that looks at horror from a jaunty angle. Let's call it happy hell-forward. The final identity directive takes cues from retro board games and book cover art scare-crazy kids from the 80's grew up on. Rough, but refined custom lettering and skull-eye OOs easily translated into a brand mark. Anchored by a gritty haunted house illustration, Doomensions rocks a vibrant, collaborative and catchy grip it n' rip it colourway.
Dimension's flagship identity for the prototype launch of this product hit Kickstarter in August of 2022 and was fully funded in under 35 minutes. The campaign went on to raise nearly $700,000 with 5,338 backers reaching 8 stretch goals and ultimately being over 1,700% funded.
Doomensions was featured at the top of Kickstarter's game page ahead of over 73,000 other projects from studios around the world.
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