SAVE ON MEATS
Save On Meats is an American modern vintage-style diner living on the edge of Vancouver's historic Gastown neighbourhood, family owned and operated since 1957. Specializing in milkshakes & classic breakfasts, the restaurant is known for it's perfect retro 3-story neon pig sign.

Leaning heavily on a punchy cartoon style, I created a set of characters, signature burger illustrations and typographic hierarchy to develop the retro brand aesthetic from a contemporary perspective. With hand-drawn elements heavily influenced by the legacy of sign-painting and a limited but bright colour palette, the Save On Meats identity feels like quirky nostalgia with a fresh edge. 

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SOMMenuScene.jpg
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BurgerLineUp.jpg
BurgerWars1.jpg
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pin_pie.png
pin_waffles.png
pin_Classic.png
pin_mimosa.png
pin_casesar.png
pin_chocolatemilkshake.png
pin_BuffaloBlue.png
pin_DirtySouth.png
pin_FancyBoy.png
pin_fries.png
pin_egg.png
pin_MamasJerk.png
pin_soup.png
pin_strawberrymilkshake.png
BurgerWarsPoster1.png
BurgerWarsPoster2.png
BurgerWars1.jpg
BurgerWars2.jpg
frontshirt.png
burgerwarssticker.png
backshirt.png
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