SAVE ON MEATS
Save On Meats is an American modern vintage-style diner living on the edge of Vancouver's historic Gastown neighbourhood, family owned and operated since 1957. Specializing in milkshakes & classic breakfasts, the restaurant is known for it's perfect retro 3-story neon pig sign.
Leaning heavily on a punchy cartoon style, I created a set of characters, signature burger illustrations and typographic hierarchy to develop the retro brand aesthetic from a contemporary perspective. With hand-drawn elements heavily influenced by the legacy of sign-painting and a limited but bright colour palette, the Save On Meats identity feels like quirky nostalgia with a fresh edge.