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Branding x Packaging x Illustration
PERSEPHONE BREWING CO.
SINGLE HOP SERIES
B Corp is to business as "fair trade" is to coffee and "organic" is to veggies. Persephone Brewing Co. is a grain-to-beer craft brewery, certified B Corp business invested in process and doing things the right way.
CONCEPT
The "Single Hops Series" is a craft-brewed, limited edition beer featuring 4 exotic hops grown on-location at Persephone's Sunshine Coast "Beer Farm": Sabro, Columbus, Lotus & Motueka. Beginning with each hop's special qualities, the flavour notes are illustrated to create distinctive, yet cohesive patterns with complimentary colour-schemes for each can & hop species. Sticking to an organic, individualized, illustrative approach, this set of labels came together in typographic details and an oval badge design featuring essential product information. These beers are sold in tall-can 4-packs at independent & BC Liquor stores.
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