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Brand Launch x Environment Design & Installation
SPORTS ILLUSTRATED CLUBHOUSE
Everyone has a Sports Illustrated story. As one of the most iconic brands in the pro sports arena and the longest running sports publication at an historic 75+ years, it's a household name we all grew up with. Brought on by the brand in the summer of 2023 to help launch a new iteration of SI and first foray into restaurant territory with an iconic "CLUBHOUSE" imagining, it was imperative to capture the epic energy of a stadium sports moment through the lens of food, beverage and hospitality. Drawing from legacy, diversity, excellence in sports and SI's iconic status, I worked to direct and execute conceptual wallpaper with local, regional reference and art installations throughout the SI Clubhouse space along with all menu, print and digital collateral for the restaurant's opening phase.
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