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Branding x Web x Identity x Collateral
TAPSNAP PHOTO BOOTHS
TapSnap is a global franchise photo booth rental company with over 100 locations worldwide . As a cutting edge touch screen, experiential and social media integrated product, TapSnap is fun and interactive for every occasion specializing in event entertainment and marketing experiences. In addition to being the ideal crowd pleasure and a powerful brand awareness tool, 11 years after it's launch in 2012, it remains one of the fastest growing franchise companies in North America.
TapSnap was my first job out of design school. I was hired less than a month after graduating and thrown into the mix of a startup that had quickly scaled to over 150 franchisees within a year of franchise sales. My role was to fulfil an immediate need for a suite of marketing applications and collateral. There is no better learning curve than trial by fire. The scope, clientele and scale required gave me a taste for the fast-pace & incredible expectations of the graphic design world very early on. In support of a worldwide network of event sales, franchise sales and internal corporate operations, I worked initially alone and eventually as lead designer, heading a team of 2-4 others for TapSnap to:
01: Create engaging front end UX in partnership with a marketing team and in-house developer to build tapsnap.net
02: Work with international brands including Coca Cola, Apple, McDonalds & Tim Burton to customize branded photo booths & event experiences.
03: Develop an online store of collateral applications as products available for purchase to franchisees. These items included trade show installations, vehicle graphics print everything (i.e. brochures, flyers, sales decks) and social media graphics.
Tim Burton Event Customization
Working within the scope of applied branding guidelines sent from Tim Burton's office, the job was to create a set of custom TapSnap photo booth graphics for the 2015 Nightmare Before Christmas event at LA's Hollywood Bowl.
A wrap and background were created to customize the photo booth itself. A background, set of props and border were created to customize guest photos.
Social media and digital integrations make TapSnap photo booths a powerful marketing, exposure and data collection tool and the corporate office offers branding customization packages. This is selection globally-recognized brands and high-profile client collaborations.
TapSnap for Business
TapSnap for Business was developed as a marketing focus, brand experience-forward division of TapSnap photo booths. As a different style of product with it's own website, sales campaigns and North American trade show tour, TS4B became an independent branding project.
How-To Animated Product Videos
(GoAnimate Software, Illustrator & Photoshop)
A series of videos I designed, animated, recorded and voiced over before TapSnap had an in-house animator and videographer. This was a very early project with the company dating back to 2014. They still exists on YouTube to date with a combined total of more than 23k views.
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